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Marketing

What we do

MCBD (Marketing, Communications and Business Development) supports Deloitte across its spectrum of client needs encompassing brand and reputation building, bids, relationship and account management, and working with teams to identify and build products. Deloitte is a leading global brand, and MCBD has been recognised for its significant contribution in enabling the firm to achieve double digit growth over recent years.

We have over 150 talented and passionate people working at the heart of the business. The flexibility of our structure offers our people the opportunity to specialise in a chosen field, or to broaden their experience by rotating around the different areas of our MCBD team. Discover current professional opportunities within MCBD.

MCBD comprises a number of areas of marketing, descriptions of each can be found below.


Clients and Markets

This group is made up of the following teams:

National Strategic Bids: provides advice, tools and facilitated sessions for the pursuit of new strategic opportunities, assistance with the development of a wining response to proactive and reactive new business opportunities, hands-on coaching and assistance with the development and delivery of compelling presentations.  The team is also responsible for supporting the development and implementation of a sales culture across the firm.

Clients and Industry: provides timely resources and expertise around industries, clients, and markets to support profitable revenue growth for Deloitte Australia. This includes owning and delivering the Industry Marketing Plans for each of our identified industries through to building and executing effective deliverables in account management and planning for our Strategic (Top end of Town) Clients.

National Programs and Integrated Campaigns: are responsible for executing Australia-wide marketing projects, campaigns, events and initiatives to achieve marketing plans for industry, service line and specialist teams.

 

Operations and planning

This group is made up of the following teams:

Digital and CRM: supports and executes the firm’s internal and external digital strategy across web, email, intranet and social media channels to profile and promote Deloitte’s array of services, and further endorse Deloitte’s brand eminence.

Planning: drives the marketing planning and measurement process across Deloitte for all MCBD activities

Regional Marketing: work across service lines and industries in specific locations, to add value to Deloitte.

Service Line Marketing: drives the development of targeted Service Line marketing plans to deliver marketing and business development activity in line with Deloitte’s business strategy.

Client Advocacy: this program provides a great platform from which to turbo charge our service levels and turn more clients into advocates. There is no greater compliment a client can give us, than to recommend us to others. As a rule, clients already expect great service from a Big 4 firm. So how can Deloitte stand out?

 

Communications and Brand

Corporate Affairs and Communications: the Corporate Affairs and Communications team manage the media office and develop and implement communication and stakeholder strategies to build and protect the corporate reputation of Deloitte and position the firm as a shaper organisation.

Internal Communications: is a strategic team of passionate, creative and experienced communicators who are committed to connecting our 6000 people to Deloitte’s vision and strategy through storytelling and innovative channels.

Brand activation and expression: responsible for managing and implementing Deloitte’s visual identity and positioning strategy.  The activation and expression teams amount to a full service creative studio from online, animation and brand consultancy through to design and technology. Our goal is to be Deloitte's leading in-hours creative studio through a deep understanding of client’s needs and the use of leading edge technology and design capabilities.

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